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John Lee Dumas is the host of Entrepreneurs on Fire, an award winning podcast where he interviews Entrepreneurs who are truly ON FIRE 7-days a week. Over the past 10 years JLD has interviewed over 3700 Entrepreneurs to the tune of over 130 million total listens. Entrepreneurs on Fire generates over 2 million listens a month, seven-figures of annual revenue, and JLD is just getting started. Connect with JLD at EOFire.com.
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Jun 17, 2023

From the archive: This episode was originally recorded and published in 2020. Our interviews on Entrepreneurs On Fire are meant to be evergreen, and we do our best to confirm that all offers and URL's in these archive episodes are still relevant.

In Business School, Michael Landa was taught never to take on an industry where 4 players control over 80% of the market. That’s exactly what he did - and now his company, Nulo, is one of the fastest-growing brands in pet food.

Top 3 Value Bombs

1. Don’t compromise on providing a highly differentiated product and value to end consumers. Figure out what it is that’s going to be different and deliver on it.

2. Once entrepreneurs get traction and they’re on the radar with your brand, you’re going to be scrutinized by competitors. Just stay focused; go slow to go fast.

3. Stand for something. Don’t deviate. Stay true to your brand and your mission. That will get you really far.

Visit Michael’s website and get 25 percent off your order! - Nulo.com

Sponsors

HubSpot Join us in Boston from September 5 - 8, 2023 for an event like no other! INBOUND brings together leaders across the business space including sales, marketing, customer success, and operations teams. Visit Inbound.com to get your ticket today

Aiper Seagull Pro is Aiper’s most advanced cordless, robotic pool cleaner and is available right now for $899.99 at Aiper.com. Use code EOFire200 at checkout for $200 off

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