Ben Leonard built a multi-7-figure brand on a laptop in a cupboard! After 3 years he exited for life-changing money. He's here to teach you to do it too!
Top 3 Value Bombs
1. A brand is a group of products that solves problems for a particular group of people. That's really where we want to start. People first and then reverse engineer it.
2. Branding is how you make people feel, and marketing is how you tell people about it.
3. We should think of our side hustle as a startup, which, we've got to do this on the side right now because you’ve got bills to pay. But it's going to flourish into a fully-fledged brand and it's going to replace your income, replace your job, and eventually be able to sell it for millions of dollars.
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